Toyota will debut the production version of the Prius Plug-in Hybrid Electric Vehicle (PHEV) at the Frankfurt Motor Show on 15th September.

Toyota and Lexus will be showcasing their current and future low emissions full hybrid technology at EcoVelocity, a festival of green motoring that is taking place at Battersea Power Station in London in September.

Toyota has announced its latest advances in vehicle safety systems, with a focus on protecting older drivers and pedestrians. This is in response to Japanese road accident statistics that show that more than half of road traffic deaths are of people aged 65 and over and that pedestrians now account for more fatalities than vehicle occupants.

Interim findings from Toyota and EDF Energy’s demonstration of the Plug-in Hybrid Electric Vehicle (PHEV) in London give encouraging, real-world data that show the technology can deliver greatly improved fuel efficiency and lower emissions in urban driving.

Salesforce.com and Toyota Motor Corporation announced today that they have formed a strategic alliance to build Toyota Friend, a private social network for Toyota customers and their cars. Toyota Friend will be powered by Salesforce Chatter, a private social network used by businesses, and will be offered, first in Japan, initially with Toyota’s electric vehicles (EV) and plug-in hybrid vehicles (PHV) due in 201

The SMMT (Society of Motor Manufacturers and Traders) Industry Forum has replaced its fleet of Avensis saloons after five years use with six Auris Hybrids, built at Toyota’s manufacturing plant in Burnaston, Derbyshire.

When it comes to thinking about who to turn to when it comes to buying a hybrid or electric vehicle, Toyota is the top choice.