Imagination’s PowerVR GPU provides graphics in Sunplus’ automotive SoC

17th June 2016
Posted By : Jordan Mulcare

Imagination Technologies (IMG.L) has announced that Sunplus Technology’s latest audio/video processor for automotive applications features advanced graphics enabled by a PowerVR GPU from Imagination. Taiwan-based Sunplus is a leading provider of multimedia IC solutions for the home and automotive markets. Its SPHE6700 ADAS SoC is targeted at advanced driver assistance systems (ADAS) and around view monitor (AVM) systems.

In addition to the advanced 3D graphics acceleration provided by the PowerVR GPU, the SPHE6700features support for up to 7-channel D1 or 4-channel HD camera input with full HD video encoder for superior in-car image and video processing, and an embedded AVM engine thatconverts camera signals into a virtual bird’s eye top view image. With this AVM engine, the chip has more computing power to handle ADAS functions at the same time.

Says Crystal Chu, director, Sunplus: “Advanced graphics and GPU compute are fast becoming key differentiators in the automotive SoC market. PowerVR GPUs provide these capabilities across a wide range of markets and applications, and our customers can rely on this proven technology. Thanks to our long history with Imagination and PowerVR,our new automotive SoC provides a superior in-car experience.”

Says Graham Deacon, senior director, PowerVR Business Operations, Imagination: “The automotive industry is experiencing a renaissance through advances in ADAS, autonomous driving, in-car connectivity, infotainment, smart cameras and more – all areas where Imagination’s IP is powering industry-leading solutions. We are delighted thatSunplus has once again chosen PowerVR as it further expands its reach into this growing market.”

The Sunplus SPHE6700 chip is currently available now.


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