next generation Genesis full-sized luxury sedan from Hyundai will feature a 17-speaker premium Lexicon™ branded sound system, and the latest, most advance surround-sound technology developed by Lexicon engineers. As with all its audio systems, HARMAN and Hyundai Motors will work closely together on the development of this next generation premium audio system to ensure it meets the rigorous performance standards of the Lexicon brand and seamlessly integrates with the vehicle’s interior.
This program award represents an additional $140M in revenue for HARMAN over the five years of the Genesis program, increasing booked business by 10% during this period.
“HARMAN has been a trusted supplier to Hyundai for many years, and we are pleased that they have chosen to award us with this next generation Genesis vehicle,” said Dinesh C. Paliwal, President, Chairman and CEO of HARMAN. “This further strengthens our relationship with Hyundai as it continues its expansion into the full-sized luxury vehicle segment.”
HARMAN currently has more than 75 employees in Korea, serving in sales and marketing and application engineering functions. Recently Harman presented a technology showcase at the HKMC R&D Center which drew more than 1,000 attendees, including top HKMC management. This event demonstrated Harman’s value as a strategic partner for Hyundai and Kia by providing insights into future audio and infotainment platforms.