Global IT service provider, Luxoft Holding, and Daimler AG, a global automotive manufacturer, have partnered to develop the software platform that powers the Mercedes-Benz User Experience (MBUX), an infotainment system installed in all new Mercedes A-class vehicles.
Alwin Bakkenes, Managing Director of Luxoft Automotive, stated: “The technology revolution in the automotive sector is changing how cars are built. We are very proud to have been Daimler’s partner since the inception of the MBUX concept by co-creating the UX technology platform that powers it and delivering the production software into the hardware of the Mercedes-Benz A-Class. Daimler is not only taking control of the software design, but also how it is developed and how it is integrated into the car – resulting in a unique customer experience.”
The MBUX platform is a next-gen infotainment system that transforms how drivers and passengers interact with a Mercedes-Benz. The UX technology platform that powers it was co-created by Luxoft and Daimler AG using modern agile development processes that allowed the development team to focus on the customer experience.
The platform connects MBUX to the underlying features in the infotainment system and enables the integration of Artificial Intelligence and Augmented Reality into the in-car experience. This helped to create the deep and emotional connection between the Mercedes-Benz, driver and passengers.
Bakkenes concluded: “By taking ownership of the UX software, Daimler can now respond quickly to market demand and keep the User Experience fresh and relevant."