The first augmented driving device launched in the UK

9th March 2017
Source: Navdy
Posted By : Lanna Cooper
The first augmented driving device launched in the UK


Navdy, the world’s first augmented driving device that harnesses the power of Augmented Reality (AR) to project information as a transparent image directly in the driver's line of sight, for an all-new driving experience, has now launched in the UK.

The device puts maps, calls, messages, notifications, email, music, and car diagnostic information directly in front of the driver, so they can stay connected whilst keeping their eyes firmly on the road.

Navdy's breakthrough user interface projects a transparent image on the road ahead, incorporates hand gestures to accept calls with the wave of a hand, a specially engineered dial, and advanced software that lets drivers control their phone hands-free.

Navdy CEO, Doug Simpson, said: "Navdy is the first in an entirely new in-car augmented reality category. It enables drivers to interact with their phones and cars in a much more immersive, natural, and intuitive way.”

Navdy incorporates technology previously only offered as an expensive upgrade package in luxury cars, with a proprietary UI, and specially developed software, that delivers a far richer driving experience at an accessible price. And since Navdy is portable, it can be enjoyed by owners in whatever car they wish to drive.


  • Look forward display: Rich, full colour, fully transparent display with unmatched clarity in any light that projects information into the distance so the road stays in focus.
  • Never miss a turn: Navdy's Projected Navigation system is powered by Google Maps - with maps and directions appearing right in front of you, you'll never miss a turn again. Only Navdy offers full dynamic maps as a transparent image without obstructing your view of the road. With its own high precision GPS chip and local storage of maps, drivers don't have to worry about losing navigation if they are out of network coverage.
  • Intuitive interface: The Navdy Dial is the most intuitive way to scroll, zoom and navigate menus fluidly. Navdy Hand Gestures are the most natural way to accept a call or message with the simple wave of your hand. The Dial also serves as a convenient way to access Siri and Google Now.
  • Connected: Navdy lets you make and receive calls, listen to messages, control music, receive calendar reminders and stay connected to the apps on your phone. Navdy also connects to your car with Navdy Dash to show your speed, RPM and automatically recommend nearby gas stations when your fuel level is low.
  • Portable and storable: Works in any car with Navdy's magnetic mounting system making it effortless to take it with you or store it in the glove box.
  • Easy setup: Easy for anyone to set up and get rolling without tools in around 15 minutes.
  • Design: Crafted from premium materials that blend in seamlessly with your car, adding a touch of sophistication.

Navdy VP & GM EMEA, Gareth Jones, said: “Navdy has already attracted substantial interest from the UK, so we are extremely excited to be launching here to help British drivers improve their driving experience.”

In December 2016, Navdy announced a strategic partnership with HARMAN, the premier connected technologies company for the automotive, consumer and enterprise markets, to offer an aftermarket Augmented Reality (AR) Driving Device to automotive OEMs. As part of the agreement, HARMAN has exclusive rights to distribute the new co-branded aftermarket Navdy with HARMAN device to automotive OEMs, specialty auto, and audio channels, as well as, select mobile carriers globally.

In January 2017, Navdy was awarded the Men’s Health ‘Editor’s Pick’ Best of CES 2017 Award, and named CES 2017 Innovation Award Honouree for Virtual Reality and CES 2017 Innovation Award Honouree for Vehicle Intelligence.

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