Artificial Intelligence

Head-up display promotes smart driving

28th March 2017
Alice Matthews
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Having first entered the Head-Up Display (HUD) solutions market in 2013, the HUDWAY company is now releasing its new product for smart driving: HUDWAY Drive, an aftermarket HUD for any car. The delivery is scheduled for May 2017. HUDWAY Drive is a portable head-up display that projects a live colour image onto a transparent lens and presents information in driver’s line of sight, on the road ahead, enabling drivers to keep their eyes on the road while staying connected.

“HUDWAY has already released a range of popular HUD solutions transforming a smartphone into a head-up display. HUDWAY Drive is a new smart device - you can get all the needed information in your line of sight, and keep using essential functions of your smartphone in a safe way while driving. You can now control your calls, messages, music and navigation when looking through the windshield - with your phone in your pocket and both hands on the wheel,” said Ivan Klabukov, CEO and Co-founder of HUDWAY. “The option previously exclusive to high-end automotive brands is now available for any car at a very affordable price.”

In essence, HUDWAY Drive is a standalone Android-based computer, with 8-core 64-bit ARM processor, 16GB capacity and 2GB memory.

The device supports LTE/4G and WiFi, and can work standalone, or paired with a mobile app on a smartphone.

HUDWAY Drive display is 20 times brighter than a smartphone display and it dims automatically so it’s easy to see the image day or night. The lens focal distance is 2.5m (8.2ft) which makes the image seen like it’s floating out above the hood.

"All this makes HUDWAY Drive the world’s most powerful car display,” said Klabukov.

HUDWAY Drive can be controlled with voice, gestures, or a remote control with physical buttons mounted on the steering wheel - this provides what the company claims to be the best user experience with no distractions.

HUDWAY Drive can be used either with an LTE/4G nano-SIM, or via WiFi. For those who prefer the SIM option, the company will offer an unlimited data plan. Customers who prefer WiFi can use their phones as hotspots while driving.

The device is powered and connected via OBD-II port which means it receives and displays real-time vehicle data, including speed, RPM, fuel-level and fuel consumption. When you also consider that there its GPS, acceleration sensor, gyroscope data and registered fatigue and distracted driving facts, you will get a detailed scoring for driving behaviour that might be a great tool for auto insurance companies.

Key features:

  • GPS navigation using live 3D map (online/offline mode)
  • Real time traffic re-routing
  • Speed limits alerts
  • Nearby places and POIs
  • Calls
  • Messages
  • Music streaming
  • Trip statistics
  • Driving behaviour scoring  
  • ADAS: fatigue and distracted driving detection using front-facing camera
  • Powered by real-time OBD-II data
  • Voice, gesture and remote button control
  • LTE/4G or WiFi connection
  • iOS/Android app

According to Ivan Klabukov, the device has gone past the prototype stage, its development is complete and the team is now finalising HUDWAY OS. Hardware unit has been tested and certified and is now ready for mass production which is due to start in April 2017. The product will hit retail in May 2017.

“We strive to create a full-fledged market alternative to the existing solutions. Market competition will drive everyone to make better products. We have something to offer to our customers and our competitors,” concluded Ivan Klabukov.

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