Qualcomm given green light as Mercedes tech partner

5th March 2015
Source: Qualcomm
Posted By : Barney Scott
Qualcomm given green light as Mercedes tech partner

Qualcomm has announced that it has entered a multi-year agreement with the Mercedes AMG Petronas Formula One Team to become an official technology partner. The two companies will collaborate to develop connected car technologies to enhance the team’s on-track performance, utilising Qualcomm’s expertise in mobile as the foundation for development.

Together, Qualcomm and Mercedes will focus on improving overall race speed and vehicle reliability, as well as operational and power efficiencies. Current and future technology projects will target real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the nose of the F1 W06 Hybrid race car, the racesuit sleeves of Lewis Hamilton and Nico Rosberg, and on Mercedes AMG Petronas team clothing.

Currently, Qualcomm is involved in more than 40 initiatives with automakers and suppliers to develop technologies for improved connectivity, safety, navigation, infotainment. Qualcomm's Halo technology enables wireless EV charging.

“Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we’re excited to bring our technology leadership to a team within one of the most elite organisations in the automotive industry,” said Derek Aberle, President, Qualcomm. “With Mercedes-Benz leading the motorsports circuit, this collaboration provides a prominent testing ground for technology advancements. We’re looking forward to helping the Mercedes AMG Petronas Formula One Team rise to the next level and as a result, refine some of the industry’s most sophisticated auto technologies.”

“Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a technology sponsor that can raise the game for us in these areas,” said Toto Wolff, Head of Motorsport, Mercedes-Benz. “With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we’re very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and automotive industries makes them a perfect addition to the team to help uncover the connectivity potential of our car and to explore potential further applications of this technology in the future.”

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