BMW i is a synonym for visionary vehicles and mobility services, inspirational design and for a new interpretation of the premium concept, strongly defined by a commitment to sustainability. With BMW i, the BMW Group is taking a holistic approach: with its customised vehicle concepts, sustainability across the entire the value chain and additional mobility services, BMW i is rewriting the concept of individual mobility. At the Frankfurt Motor Show (IAA), the BMW i brand will present two very special vehicle concepts: the BMW i3 Concept, which was dubbed the Megacity Vehicle during the development stage, will be presented as the first purely electrically powered production car within the BMW Group, targeting the future challenges of mobility in urban environments, and as the first premium electric vehicle it interprets the pioneering attributes typical of the BMW brand. The BMW i8 Concept will be presented as a member of the latest generation sports cars: progressive, intelligent and innovative. Its unique plug-in hybrid design combines an internal combustion engine and an electric drive, resulting in an exceptional driving experience – with extremely low fuel consumption and emissions.