Analysis

Broadcom Automotive Technology Named Product of the Year by Electronic Products China

4th April 2012
ES Admin
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Broadcom Corporation today announced that its BroadR-Reach automotive portfolio has been named Product of the Year by Electronic Products China (EPC). Broadcom's BroadR-Reach technology was selected among hundreds of new products from throughout the industry for its open architecture and unique ability to significantly reduce vehicle connectivity costs and cabling weight. As the world's first to deliver 100Mbps over unshielded single twisted pair cable, the BroadR-Reach automotive portfolio enables auto manufacturers and OEMs to migrate from multiple closed applications in vehicles to an open, scalable Ethernet-based network.
As consumer demand for in-vehicle connectivity continues to grow, automotive manufacturers are under pressure to deliver competitive, innovative features while minimizing cost. Engineered to meet the rigorous qualifications and demands of the automotive market, Broadcom's BroadR-Reach automotive solutions allow multiple in-vehicle systems (such as infotainment, on-board diagnostics and automated driver assistance) to simultaneously access information over unshielded single twisted pair cable. By eliminating cumbersome, shielded cabling, automotive manufacturers can significantly reduce connectivity costs and cabling weight.

The Broadcom automotive Ethernet product portfolio consists of five devices including three highly integrated switches with embedded PHYs, and two stand-alone PHY solutions. Each device in the automotive portfolio is designed to meet in-car EMC requirements and extreme automotive temperature grades. Broadcom is TS16949 compliant and AEC-Q100 qualification is currently under way.

Electronic Products China's Product of the Year Award is organized by the 21IC Chinese electronic network. The award's comparison and selection criteria are based on more than 30 years of experience from its North American sister publication, Electronic Products. The winners are evaluated, discussed and finalized according to the following three standards: whether the product is prominent in the technical or functional aspect; whether the product is able to be improved according to the development trend of the technology or application; and whether the product is easy to be developed and applied.

The OPEN Alliance Special Interest Group (SIG)

The OPEN (One-Pair Ether-Net) Alliance SIG is designed to encourage wide scale adoption of Ethernet-based, single pair unshielded networks as the standard in automotive applications. Jointly developed by founding members Broadcom Corporation, NXP Semiconductors N.V., Freescale Semiconductor, Harman International, BMW and the Hyundai Motor Company, the OPEN Alliance SIG is focused on addressing industry requirements for improving in-vehicle safety, comfort, and infotainment, while significantly reducing network complexity and cabling costs. License to specification for BroadR-Reach is available to all interested OPEN Alliance members under RAND terms via a license from Broadcom.

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